Apple managed to lead the list of the best companies in 2016 despite falling sales, revenues and profits. The result of the survey by FutureBrand company with more than 3000 respondents, it was determined the 100 best companies in the world. The survey was carried out on 18...
2016-07-29 06:27:49 225
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Apple has managed to top the list of the best companies in 2016 despite falling sales, revenues and profits. The result of the survey by FutureBrand company with more than 3000 respondents, it was determined the 100 best companies in the world.
the Survey was carried out on 18 criteria, among which were: the credibility of the brand, innovation, personality and pricing. Based on the survey results, the leader is Apple, which surpassed its competitors by criteria of authenticity, orientation and individuality. At the same time kupertinovtsy bypassed by prosperity, resource management and respect among the users.
the Number of respondents wishing to work in the Apple, 37% more, which exceeds the average in this category. The overall results Apple turned out to be 36% above competitors.
Second place went to Microsoft, it was noted that users find it more innovative than Apple. In 2015, the leader was Google, but because of the transition under the control of the Corporation Alphabet now she is 21 number in the list. The list also includes such companies as Disney, Amazon, Samsung, Toyota and Facebook.
Significant is the fact that recently Apple has published the financial report for the III quarter of 2016, which says a marked reduction in the number of iPhone sold in the same period of 2015. In numerical terms, it is 40.4 mn vs 47.5 million
despite the less significant drop in sales of iPads and Macs, to avoid falling profits failed: Apple's net income in the third fiscal quarter was $7.8 billion, whereas in the same period of 2015, this indicator was equal to $10.7 billion Based on the foregoing, as noted nter.net.ua, Apple's revenue fell from $49.6 billion to $42.4 billion.
it was Also noted the decline of the average price of the iPhone from $662 to $595, what to say about the big demand for "budget" iPhone SE.
Apple believes that the fourth quarter figures will be somewhat higher, revenue will range at $45,5 – 47,5 billion that is the upcoming iPhone 7, which have high hopes that by the end of the year should show changes in the buyers interest to Apple devices.